Etsy fees in 2026 and how to price a digital product

Digital products have no printing or shipping cost, but Etsy still takes a share of every sale. Know the numbers before you set a price.

What Etsy charges

• Listing fee: $0.20 for each listing. It is charged again when the listing renews after four months, and when an item sells and renews.
• Transaction fee: 6.5% of the price.
• Payment processing fee: a percentage plus a small fixed amount. It is different in each country, so check the rate shown for your own shop.
• Advertising: optional Etsy Ads, and Offsite Ads, where Etsy takes a share only when an ad brings the sale.

These are the figures widely reported for 2026. Confirm them on Etsy's fees page, which is linked below.

A worked example

A $5.00 digital product:
- Listing fee: $0.20
- Transaction fee, 6.5%: $0.33
- That is $0.53 before the payment processing fee.

After processing, expect to keep roughly $4 of the $5. Payoneer's withdrawal fee and exchange rate come after that.

Choosing a price

1. Look at ten similar products that are selling and note their prices.
2. Start at the lower end of that range. A new shop has no reviews yet.
3. Do not go so low that the fixed fees eat most of the sale. On a $1 product, the listing fee alone is a fifth of the price.
4. Raise the price after your first sales and reviews.
5. Bundle related products. One $9 bundle pays far more than three $2 items after fees.

Every M-ListDrop product page shows a suggested price range to start from.

Check the current rules

Etsy changes its rules and fees. Read Etsy's own page before you rely on any detail here:

• Etsy fees and payments policy